REF:
https://fixel.ai/blog/creating-a-simple-conversions-api-for-your-facebook-pixel-events/
https://github.com/facebook/facebook-php-business-sdk?fbclid=IwAR3668-yTjcGQ_wr3Ewd1O3o7tWmW1rvwBM68O2uZ-4hWR-EAfX9IQN99Mk
https://developers.facebook.com/docs/marketing-api/conversions-api
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